Privacy policy

1. Our Commitment to Your Privacy

At Elements and Essential Private Limited (hereinafter referred to as “the Company”, “we”, “us”, or “our”), we value your trust as much as we value design and craftsmanship. This Privacy Policy (“Policy”) explains how we collect, use, store, share, and safeguard your personal data when you interact with us through our website, store, or any other channel.

We act as a Data Fiduciary under the Digital Personal Data Protection Act, 2023 (“DPDP Act”), and you, as our customer or user, are the Data Principal.

We comply with all applicable Indian laws, including:

  • Information Technology Act, 2000
  • Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“SPDI Rules”)
  • Digital Personal Data Protection Act, 2023 (“DPDP Act”)

Consumer Protection (E-Commerce) Rules, 2020

2. Who We Are

Company Name: Elements and Essential Private Limited

Registered Address:

  • Westport, Ground Floor, Shop – 2 & 3, Near Taj Skyline, SBR, Ahmedabad, Gujarat – 380059
  • Phone: +91 97232 38165
  • Email: Operations@elehome.in

3. Information We Collect

We collect only the information necessary to provide our services. This includes:

(a) Information You Provide Directly:

  • Full name and contact details (phone, email)
  • Delivery and billing address
  • Order and purchase history
  • Payment method (note: we do not store full card or bank account details — all payment processing is done via secure, PCI-DSS compliant third-party gateways)
  • Customer support communications

(b) Automatically Collected Information:

  • Device type, browser, and operating system
  • IP address and approximate location
  • Website usage patterns and session data via cookies

(c) Information Received from Third Parties:

  • Payment confirmation from payment gateways
  • Delivery status updates from logistics partners

4. Legal Basis for Processing Your Data

We process your personal data only on lawful grounds, including:

  • Consent: For marketing communications, cookies, and optional features — you may withdraw consent at any time.
  • Contract Performance: To process and deliver your orders, handle returns and refunds, and provide customer support.
  • Legal Obligation: To comply with applicable laws (e.g., tax records, regulatory requirements).
  • Legitimate Interests: To prevent fraud, improve our services, and ensure platform security — provided such interests do not override your fundamental rights.

5. How We Use Your Information

We use your data for the following purposes:

  • Processing, fulfilling, and delivering your orders
  • Sending order confirmations, shipping updates, and delivery notifications
  • Handling returns, refunds, and after-sale customer support
  • Preventing fraud and ensuring the security of our platform
  • Complying with applicable legal and regulatory obligations
  • Improving website functionality and user experience
  • Sending marketing and promotional communications (only with your prior consent)

We do not sell, rent, or trade your personal data to any third party for their independent marketing purposes.

6. Sharing of Your Information

We may share your information with the following categories of recipients, strictly on a need-to-know basis and bound by confidentiality or data processing agreements:

  • Logistics and Delivery Partners: To fulfil and deliver your orders.
  • Payment Gateways: To securely process transactions (e.g., Razorpay, PayU, or similar RBI-compliant services).
  • Technology and Service Providers: For website hosting, analytics, and operational support.
  • Legal and Regulatory Authorities: Where required by law, court order, or government directive.

We do not share your data with any third party for commercial advertising purposes without your explicit consent.

7. Cross-Border Data Transfers

Some of our service providers (e.g., cloud hosting, analytics, payment processors) may be located outside India. Where data is transferred internationally, we ensure adequate safeguards are in place, including:

  • Standard contractual clauses with data processors
  • Transfers only to jurisdictions notified as permissible under the DPDP Act, once such notifications are issued by the Central Government

By using our services, you consent to such transfers, subject to the safeguards described above.

8. Data Retention

We retain your personal data only for as long as necessary for the stated purposes, unless a longer retention period is required by law:

  • Order and transaction records: Up to 7 years (as required under Indian tax and accounting laws)
  • Customer support records: Up to 3 years
  • Inactive accounts: Up to 2 years following last activity
  • Marketing preferences: Until you opt out or withdraw consent

Upon expiry of the applicable retention period, your data will be securely deleted or anonymised.

9. Your Rights as a Data Principal

Under the DPDP Act, 2023, you have the following rights:

  • Right to Access: Obtain a summary of the personal data we hold about you and details of how it is being processed.
  • Right to Correction: Request correction of inaccurate, incomplete, or outdated personal data.
  • Right to Erasure: Request deletion of your personal data when it is no longer necessary for the purpose it was collected (subject to legal obligations).
  • Right to Withdraw Consent: Withdraw consent for processing at any time, without affecting the lawfulness of prior processing.
  • Right to Nominate: Nominate another individual to exercise your data rights in the event of your death or incapacity.
  • Right to Grievance Redressal: Raise a complaint with our Grievance Officer and, if unsatisfied, with the Data Protection Board of India.

To exercise any of these rights, contact us at: info@elehome.in

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction, including:

  • SSL/TLS encryption for all data transmitted via our website
  • Secure, access-restricted servers
  • Regular security audits and vulnerability assessments
  • PCI-DSS compliant payment processing via trusted third-party gateways

In the event of a personal data breach that poses a risk to your rights, we will notify the Data Protection Board of India and affected users as required under the DPDP Act.

11. Children’s Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from minors.

In compliance with the DPDP Act, 2023, if we discover that we have inadvertently collected data from a child, we will promptly delete such data. Where services may be accessed by minors, we will obtain verifiable parental or guardian consent before processing the child’s data.

If you believe a minor has provided us with personal data without appropriate consent, please contact us immediately at: info@elehome.in

12. Cookies and Tracking Technologies

We use cookies and similar technologies on our website for the following purposes:

  • Essential Cookies: Necessary for the website to function properly (e.g., shopping cart, login sessions). These cannot be disabled.
  • Analytics Cookies: Help us understand how users interact with our site (e.g., pages visited, time spent). Collected data is aggregated and anonymised.
  • Personalisation Cookies: Enable us to tailor content and recommendations based on your browsing preferences — used only with your prior consent.

You may manage or withdraw your consent for non-essential cookies at any time via our cookie settings panel or your browser settings. Disabling cookies may affect certain features of our website.

13. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those external sites. We encourage you to review the privacy policies of any third-party websites you visit.

14. Grievance Officer

In accordance with the Information Technology Act, 2000 and the DPDP Act, 2023, we have appointed a Grievance Officer to address your data-related concerns:

Name / Designation: Grievance Officer, Elements and Essential Private Limited

Email: _______________________

Phone: +91 97232 38165

We will acknowledge your complaint within 48 hours and endeavour to resolve it within 30 days of receipt. If you are not satisfied with our resolution, you may escalate the matter to the Data Protection Board of India, once operationalised.

15. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. When we make material changes, we will notify you by:

  • Posting the updated Policy on our website with a revised effective date
  • Sending a notification to your registered email address (for significant changes)

We encourage you to review this Policy periodically. Continued use of our services after an update constitutes acceptance of the revised Policy.

16. Governing Law and Jurisdiction

This Privacy Policy is governed by and construed in accordance with the laws of India. Any disputes arising under this Policy shall be subject to the exclusive jurisdiction of the courts at Ahmedabad, Gujarat.

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